Who would’ve thought that Yeezy Slides and Crocs could go together?
The two companies have announced a partnership: Kanye West’s Yeezy brand will be designing a line of slides inspired by the popular shoe brand. This isn’t just any collaboration. It’s what we call a “crossover collaboration.”
When asked about his new partnership, Kanye West said, “It’s a great opportunity to bring together two brands that have similar customer bases—the people who are into both Yeezy and Crocs are the same people who love slides. It’s going to be so much fun designing something for them.”
The new line of slides will be available beginning in early 2020.